Last week, the tech world was abuzz with Twitter’s bold rebranding to “X.” To amplify the transformation, CEO Elon Musk went one step ahead and installed a colossal, flashing “X” atop the iconic Twitter headquarters in San Francisco.
However, this move of him didn’t go well with nearby people and the authorities. The dazzling spectacle has now landed the company in soup.
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Authorities issue Twitter Notice
On Friday, July 29, 2023, the city of San Francisco issued a stern notice of violation (NOV) to Twitter for conducting work without the necessary permits. A city inspector’s visit to the headquarters revealed the unauthorized installation of the radiant “X” sign, coupled with complaints from nearby buildings about its intrusive, bright white light.
Twitter quickly responded to the NOV, clarifying that the illuminated sign is intended for a temporary event. The tech giant assured the city that it is diligently working towards securing the appropriate permits to legitimize the eye-catching display.
As news of the flashing “X” spread, opinions from the public poured in. Some hailed the sign as a daring and creative representation of Twitter’s metamorphosis. In contrast, others raised concerns about the brightness and disruption it posed to the surrounding environment.
The city’s response to this electrifying display remains uncertain. The NOV could potentially lead to a financial penalty for Twitter or even compel the removal of the sign, raising questions about the future of this striking emblem.
Stay tuned as the drama unfolds, and the luminous “X” stands at the center of a captivating tale of innovation, controversy, and the fine line between the dazzling and the disruptive.
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