Air India Ltd., now a part of the TATA conglomerate has embarked on a journey of transformation, unveiling an updated corporate identity that embraces modernity and style. The move comes as part of Air India’s efforts to rejuvenate its image under the leadership of its new owner, Tata Group.
With a bold stroke, the Indian airline giant bids farewell to its familiar red-arched window accents, ushering in a sleeker livery that promises to captivate passengers. The aircraft’s tail fin will now sport an elegant blend of gold, red, and purple hues, while the underbelly flaunts a striking combination of red and gold, boldly showcasing the airline’s name.
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Air India Logo and Refreshed Look
The newly crafted logo, composed of the same three captivating colors, pays homage to its heritage by incorporating elements that have been part of its iconic design. N. Chandrasekaran, Chairman of Air India, shared this exciting news during a special event held in New Delhi, where the airline’s vision for the future was unveiled.
The dawn of Air India’s rejuvenated identity will coincide with the introduction of its brand-new Airbus SE A350 jets, set to grace the skies later this year. The creative makeover, a masterpiece designed by FutureBrand, has lofty ambitions of elevating Air India’s stature in the global aviation arena. Campbell Wilson, the Chief Executive Officer, expressed confidence that the new look would position Air India as a frontrunner in the industry.
As Air India sets its sights on a future marked by renewed vigor, the airline is resolute in its pursuit to reclaim its position among the ranks of esteemed carriers. The goal is to recapture the attention of travelers who have been drawn to competitors like Emirates and Qatar Airways QCSC. These airlines have strategically established their hubs in Dubai and Doha, creating a gateway for Indians traveling to the US and Europe. Additionally, IndiGo, a domestic leader, also poses competition on the home front.
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While Air India boasts the advantage of direct flights to the US, it has faced challenges in keeping pace with the impeccable customer service and frequent services offered by its Gulf counterparts.
Under the stewardship of its new owner, Tata Group, Air India has embarked on an ambitious path. A landmark $70 billion order for 470 new aircraft signals the airline’s commitment to excellence. Not only is Air India expanding its fleet, but it is also revamping its existing widebody aircraft, a move aimed at enhancing the passenger experience.
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